Content Producer & Growth Lead

Content Producer & Growth Lead

FORAH is a high-end botanical SPF skincare brand. Rooted in real-world performance and elevated through design, the brand exists at the intersection of skincare, environment, and lived experience.

We are looking for a Content Producer & Growth Lead to create, execute, and grow FORAH’s presence across Instagram, Pinterest, YouTube, and emerging platforms. This is not a scheduling role. This is a production and growth role for someone with strong visual taste, sharp instincts, and proven ability to build and engage a community.

Role Overview

You will be responsible for producing content that reflects FORAH’s world — refined, minimal, and grounded in real life — while driving measurable growth across platforms.

You will work from creative direction provided by the founder and bring it to life through shooting, editing, publishing, and optimization. This role requires both creative execution and analytical thinking.

You should be comfortable shooting in a home studio environment, working with natural light, and creating content that translates across formats. Film photography experience or a strong understanding of film references is highly preferred.

Key Responsibilities

Content Production

  • Produce photo and video content for Instagram, TikTok, and YouTube (reels, stills, carousels, shorts)
  • Execute against provided creative direction with precision and consistency
  • Shoot in a home studio setting (product, texture, skin, still life)
  • Capture lifestyle moments that feel elevated and natural, not staged or overly produced
  • Work with film or create digital content that references film (Portra 400, soft grain, natural tones)

Growth & Community

  • Own and grow FORAH’s community across platforms
  • Manage and respond to comments and DMs in a way that reflects brand tone
  • Build and manage affiliate and ambassador relationships
  • Identify and activate creators, collaborators, and customers to drive organic growth
  • Develop systems that increase engagement, retention, and brand loyalty

Platform Management & Distribution

  • Publish and manage content across Instagram, TikTok, YouTube, and Pinterest
  • Adapt content for each platform while maintaining brand consistency
  • Manage Pinterest boards and assets as a visual discovery channel
  • Upload and optimize YouTube content (short-form and long-form)
  • Test and iterate using trial reels and emerging formats

Paid & Performance

  • Manage and test paid social ads (primarily Meta)
  • Identify top-performing content and scale through ads
  • Run small, iterative tests to improve reach, saves, and conversions
  • Monitor performance and adjust execution accordingly

Analytics & Optimization

  • Track performance across platforms and campaigns
  • Translate data into clear insights and actionable improvements
  • Identify what is working and double down quickly
  • Balance creative intuition with performance data

Content Strategy Support

  • Contribute ideas and references aligned with brand direction
  • Build repeatable formats that can scale while maintaining brand integrity
  • Balance product, lifestyle, and educational content without becoming clinical
  • Integrate real-world environments subtly — never positioning the brand as sport or performance

Post Production

  • Edit reels with strong pacing and restraint
  • Color grade content to align with brand references (film-inspired, soft contrast, warm tones)
  • Select and sequence imagery for carousels and Pinterest with a strong editorial eye

AI & Creative Tools

  • Use up-to-date AI tools to support ideation, editing, and workflow efficiency
  • Enhance content production without compromising brand quality or aesthetic
  • Stay current on emerging tools while maintaining discernment

Collaboration

  • Work closely with the founder to execute creative direction
  • Organize and manage creative assets across platforms
  • Coordinate with external creators or photographers when needed

What We’re Looking For

  • Strong visual taste with an understanding of luxury, skincare, and editorial content
  • Experience shooting both product and lifestyle content
  • Proven ability to grow and engage a community
  • Experience managing affiliate or ambassador programs
  • Strong writing skills with the ability to communicate in a refined, brand-aligned voice
  • Strong analytical skills — comfortable working with performance data and making decisions from it
  • Comfortable working independently in a home studio environment
  • Ability to shoot and/or edit film photography or convincingly replicate a film look
  • Experience managing multiple platforms (Instagram, Pinterest, YouTube)
  • Working knowledge of modern AI tools for creative and operational workflows
  • Working knowledge of paid social (Meta ads) and content performance
  • Fast, efficient, and not overly precious — able to produce consistently

Not a Fit If

  • You focus primarily on scheduling or posting
  • Your work leans heavily into influencer-style content
  • You rely on trends that do not align with a high-end brand
  • You use AI in a way that degrades visual quality or brand integrity
  • You are not comfortable owning growth and performance outcomes

Compensation

Contract is $1,500/month
Additional budget available for production, ads, and shoots

How to Apply

Email caley@forah.co with:

  • Portfolio or Instagram
  • Examples of content you’ve shot and edited
  • Examples of writing (captions, campaigns, or brand voice work)
  • A short case study of a brand or account you have grown (what you did and results)
  • 3 content concepts for FORAH (photo or video)
  • Any film photography or studio work samples